The Knack : How street-smart entrepreneurs learn to handle whatever comes up

Norm Brodsky & Bo Burlingham

Too many start-ups don't make the grade - what makes a successful business take off? Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsesse...